Download Your "Business Positioning Toolkit"

A Step-By-Step Guide For Creating Your Competitive Positioning

In six exercise modules, you'll be guided step-by-step through the competitive positioning process to create a differentiated business to ensure you and your stuff attract attention in the marketplace.

The exercise modules include:

• Create Customer 1st View
• Discover Potential New Markets
• New Markets Requirement Overview
• New Market Analysis Results


• Define Market Size
• Outline Market Characteristics
• Determine Market Lifecycle State
• Determine Positioning Strategy


• Get to Know Your Market
• Evaluate Your Market Research
• Determine Your Segments or Personas
• Profile Your Segments or Personas


• Determine Your True Competition
• Decide on Your Rating Criteria
• Evaluate Your Competitors and Yourself
• Analyze Competitive Analysis Results
• Create SWOT Analysis


• Determine Your Competitors' Value Propositions
• Rate Your Market on How it Solves Customer Problems
• Determine Your Value Proposition


• Create Competitive Positioning Matrix
• Map Your Market
• Summarize Your Competitive Strategy