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Get A Marketing Pipeline For A Systematic Customer Producing Process.
Your marketing pipeline is the automatic and systematic process designed to drive strangers to you website, convert that traffic to leads, and inspire those leads to take action and become sales-ready. It's a deliberate, refinable, repeatable system for processing customers at reduced financial risk.
Proprietary And Automatic Marketing
Over a 20 year period, working on businesses ranging from local retail to national and F100 multinationals, I've created a proprietary marketing process system. It's results are repeatable, reliable and predictable. And it can be implemented at minimal risk to ongoing operations and activities.
Your goal is to grow revenue and build the customer base, while retaining as many customers as possible. The Busywriter marketing pipeline is a suite of campaign strategies designed to drive traffic to you, and move that traffic through the pipeline where they become sales-ready leads. I've also developed a systematic loyalty program that doesn't use points.
Low Risk High Yield Marketing Process
The Busywriter Marketing Pipeline is one of the lowest risk marketing initiatives you can implement. It complements your current activities and supports your competitive positioning and branding.
It doesn't work overnight. It takes time and testing to optimize the process. Most of my clients have an immediate tactical problem that needs to get fixed. We can do that for you. By being flexible and adaptable it can be implemented and deployed quickly - at the same time as your content marketing strategy is being researched and planned.
The Marketing Pipeline Process
It all begins with strategy - how to fix or produce the high-level objectives the business needs. While that work is being researched and prepared, a tactical campaign can be temporarily put in place to fix the most obvious problems. Even if the campaign lacks finesse and tweaking, it's always better to do something in stead of waiting for the strategic plan to be completed and approved.
The entire pipeline is put in place to directly serve your high-level outcomes:
Sequence Of Descending Business Problems
- business objective: increase revenue
- business goals: increase sales
- strategy objectives:
i) extend brand awareness;
ii) shorten the sales cycle - substrategies tactical:
i) create traffic campaign;
ii) improve lead nurturing campaign - campaigns - tactics:
i) PPC, ebook, email;
ii) webinar series, ebook series - testing/replacement: as required
- Results: let's run one and see
- ROI: wow
- Repeat: with adjustments
Components Of The Marketing Pipeline
Content Strategies
- Conversion Strategy
- Website Strategy
- Site Architecture
- Search Strategy
- Publishing Calendar
- Keyword Strategy
- Software Goals
Campaigns
The most obvious way we have of managing the process is by segmenting all your content marketing activities into separate campaigns. That way it's easy to recall what an email series is to accomplish and what the ROI metrics need to be.
This can get very complicated when you're running 4 or 7 different activities and each has a separate and distinct purpose. Which is why you need a content marketing strategy to keep track of your marketing pipeline activities and goals.



