Lead Nurturing Services Using Branded Content Marketing Campaigns

Busywriter lead nurturing services include research, strategy, creative and production, and the deployment and testing of each campaign element.

Keeping Leads From Defecting To Your Competition

Generating leads is expensive. Losing them tragic. Make sure you have multiple lead nurturing campaigns in place to prevent your leads from defecting to the competition.

Losing your leads to the competition because you’ve never built a campaign before is a waste of valuable resources. Lead nurturing campaigns need to be designed to help the buyer move through the decision making process towards becoming a sales-ready lead.

Where This Fits In Your Content Marketing Strategy

Sales Ready Leads

Marketing can get the lead presold and prepped for Sales. However the 5 minute sales call isn’t a common reality yet. Sales still has to work to make the sale. Busywriter works closely with your senior Sales executives to agree and quantify what exactly a sales-ready lead is.

Once Sales and Marketing agree on the level of knowledge required by leads, specific, multiple campaigns are designed to accomplish 1 step within the process. Using the marketing pipeline process, we systematically present the lead with additional information options that educate them, and takes pressure off Sales people to educate every lead.

Because you have a competitive positioning and a supporting brand - all your campaign elements will be branded and have a unique perspective that pulls your leads through the decision-making cycle.

Getting Started

Nurturing your leads means you’re slowly building trust, eliminating skepticism and creating a positive relationship over time.

Generating traffic and converting them to a lead can sometimes be a combined objective and goal. Lead nurturing is most effective when the buy cycle is fully understood and broken down in to individual steps. By focusing on individual steps in the process, your branded content will be addressing and answering questions in a specific and logical order.

We work with you to uncover the buy cycle and discover buyer personas to speak to. In tandem with Sales, we take a hard look at your website and any campaigns currently running. We set up goals and steps that represent the buyer’s consideration and decision - then we create branded content to answer those questions.

Our lead nurturing services include research and dialogue with Sales and Marketing, customer and lead research, the analysis of the buying process and identification of key buyer personas and buyer needs; the creation of elements including the design of campaigns, writing and producing campaign elements and monitoring the success of each element within the campaigns.

Call us today to get started with a customer-centric lead nurturing campaign to inspire clickthrough action through the sales cycle. We'll get you started. You'll see results.

Toll-free North America 1 (877) 949-2726 for Content Marketing Campaigns.