Loading
What We Think About Content Marketing And Why
I love content marketing because every action, every decision businesses make is based upon words. The web: based upon words. Strategy and tactics: it's all about the words. In fact, the internet? It's all about the words.
Content Is More Than Words
If you've read through the website this far -- or you know how to deconstruct the message: you'll realize this is the place where the basic proposition surfaces. This is the story, the reason I do this and the people around me do this stuff.
Ideas are infectuous, and I think each one of us is in love with the idea of ideas. Ideas with the power to change people's minds. Ideas that inspire people to take action. Well, you get the 'idea'. It's the notion that we can make things happen.
How Content Is Going To Change
Industry knowledge will become widely available and ungated.
Thought leadership will change from 'knowledge' to 'experience'.
HOW you say what you're saying will continue to increase in importance.
Prospects and leads will become more demanding.
Why This Is Important
I think blogging and content marketing are rapidly changing from referential & tangential information to focused customer need-based business solutions.
The sooner you recognize content marketing is an essential strategic tool for feeding your website as a hub - the faster you'll be using a marketing pipeline to process customers automatically.
What we think is that giving your customers, leads and prospects knowledge and entertainment provides you with a better understanding of their needs, wants & actions. Whether they buy from you now (or again) is not the only point. The point is that they are able to make an informed decision to buy/try now (or later), because you told them enough about you and your stuff. That you're honest and transparent. Actually, it's that you told them enough, in a voice and manner, which created a relationship, no matter how fleeting. That's building trust and erasing skepticism.
Because it's not the content that gets people to become prospects, moves them to leads, and then become customers. It's not content that inspires them — it's the ideas and the feeling of a relationship. We know and love the truth that relationships are what build revenue, not your stuff. And content? Well, content gets you there faster than anything else.
I hope the next time you're considering a content marketing campaign that you'll take a moment to consider how the 'what' you're planning to do will affect your relationship with your target audience.
That sums up my feelings about content,
regards, David Morrison,
founder: Busywriter.com
Call us today to get started with Busywriter customer-centric campaigns which build relationships and inspire action. We'll get you started. You'll see results.
Toll-free North America 1 (877) 949-2726 for Content Marketing Campaigns.
SUBSCRIBE
“Content Marketing Works” Get free tips and how-tos for Strategy, Campaigns & Tactics... plus Content Creation & Promotion. Click to subscribe now.
Copyright © 1998 — David Morrison and busywriter.com. All rights reserved.
579 Kingston Road, Suite 104, Toronto, Ontario. Canada. M4E 1R3
(416) 691–9919 and North America toll–free 1 877–949–2726
Each sentence of the busywriter.com site content is protected and registered under Canadian and International law including the Berne Convention,
the Universal Copyright Convention, the Rome Convention, and the World Trade Organization(WTO).
The busywriter.com site by David Morrison the busywriter is also licensed under a Creative Commons Attribution-No Derivative Works 2.5 Canada License.