What We Don’t Do At Busywriter Content Marketing Agency

Is Act Like A Vendor

Because we're not a vendor. We don't sell articles. We don't price by the word. That's not us. We take the long-term, strategic approach to helping you build revenue in as many ways as possible. If you're after a quick fix, we might not be your best choice.

If you're looking for a price-based content solution, we're not your people. We don't do project work; we're not cost effective unless we're on a long-term retainer: generally 24 months.

Content As A Strategic Tool

We view content marketing as a means to an end, meaning our goals are your business problems and objectives. We don't see the words and the videos as the final product and end of our responsibilities to you. Unlike so many Agencies and Marketing Firms, we're NOT striving to be your partner. What we do is advise you on how to leverage your positioning and brand equity through content marketing to increase revenue at minimal risk. And piss off the competition.

We're Not An Ad Agency

Because we're not an Advertising Agency, we don't do extensive and expensive pitches that showcase our strategic and creative solutions for your account. We are more closely focussed on solving your business problems and achieving your business goals and objectives. I'm not saying Ad Agencies don't do that either, not at all.

What I am saying is that Content Marketing Strategies and Content Marketing creative are measureable, immediate, and have different business goals than mass media advertising does. In fact, I have 25 years experience in Big-Advertising and I'm grateful that most of my customers have an Agency doing all the heavy work in generating mass awareness and appeal for you and your stuff. The other reality I'm very aware of is that I can buy creative talent whenever I need it. I've been doing just that (and firing too) for more than 20 years.

That leaves us the more immediate task of generating revenue.

More Things We Don't Do

Well, we don't do expensive proposals or bid on projects.

Why don't we do any of the above? Because we provide value to our clients through our experience and expertise in developing content marketing strategies that result in systematic, reliable marketing pipelines which deliver a consistent, congruent message to your customers, leads and prospects - no matter at what stage in the buying cycle they're at.